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KEP Trust — a lender's brand, everywhere it lives.

KEP Trust is a Kosovo microfinance institution lending to small businesses, farmers and households. Habitat designed its brand applications and its marketing: loan campaigns, social content, flags, banners and signage.

Client
KEP Trust
Sector
Microfinance
Scope
Branding · Marketing
Formats
Print · Outdoor · Social
KEP Trust brand flag against a blue sky
The brief

Clear offers for people who need them.

A microfinance customer wants to know three things: how much, how fast, and whether it is for someone like them. Every KEP Trust campaign had to answer those in a glance — for a florist, a farmer, a small workshop.

We built a campaign system around the brand's teal and navy, real people in real work, and one big number per poster, then carried it onto flags, banners, signage and social.

Campaigns

One offer, one number.

KEP Trust business loan campaign — florist, up to 25,000 EUR
KEP Trust business loan campaign — woman entrepreneur
KEP Trust agricultural loan campaign — farmer with tomatoes
KEP Trust Independence Day post
KEP Trust SME loan campaign — wooden house model
KEP Trust quick loan campaign — up to 3,000 EUR
KEP Trust agricultural loan story for Instagram
What we did

Brand and marketing, one system.

Loan campaigns

Business, agricultural and quick-loan campaigns built on one rule: a real customer, one offer, one big number.

Social content

Posts, stories and national-day content in the same system, so every channel reads as KEP Trust.

Brand applications

Flags, roll-up and vertical banners, branch signage and online-banking promotion from one kit.

Brand in the world

Flags, banners and signage.

KEP Trust teal brand flag
KEP Trust navy brand flag
KEP Trust vertical banner set
KEP Trust online banking banner set
Talk to Habitat

Have a product to build or a brand to launch?

Tell us what you are making and who it is for. The team behind KEP Trust comes back with a plan, a team and a timeline in writing.

01 We read it properly — a real person replies, usually the same day.
02 A short call to understand what you are building, for whom, and by when.
03 A plan in writing: scope, team and timeline.

Send us a message.

Tell us a little about your organisation and what you’re trying to solve. We reply within 2 working days.

Thank you — we'll get back to you within 2 working days.